Crossing borders has always led us to discovery, progress, and awareness. It is through growth that we become better. From this vision, THE GLOBE EXPERIENCE—Artègo’s World Congress of education and experiential entertainment—came to life: professional culture, inspiration and a truly global perspective for all of us.
20 SEPTEMBER 2026 was an exhilarating day. When the doors of CINECITTÀ WORLD VILLAGE opened to welcome our guests, THE GLOBE EXPERIENCE came to life. It was an iconic and elegant event, capable of inspiring and engaging everyone present.
This year, Artègo had the privilege of hosting the world’s most prestigious Academy: the VIDAL SASSOON ACADEMY, with its ARTISTIC DIRECTOR RICHARD ASHFORTH and SENIOR COLOUR DIRECTOR CHLOE THOMPSON. Richard has been part of THE GLOBE story since its very beginning. Over ten years ago, he shared the first edition of The Globe Show with us. Today, he returned to enrich this new global experience with his vision, culture, and mastery.
We witnessed more than two hours of fashion previews featuring upcoming collections of cuts, colors and hairstyles, narrated through the expertise of leading international professionals, the creative strength of the Artègo Italia Team managed by VINCENZO CASILLO, Poland Team managed by ERNEST KAWA and two iconic fashion exhibitions led by ATTILIO FLAMMIA and ALBERTO CATINI.
At the end of the show, the evocative cinematic Street of Cinecittà World became the joyful setting of our shared experience: an aperitif, moments of play and entertainment, and atmospheres designed to immerse every participant in a mood of joy, dance and friendship. Every detail – from the sets to the artists, from the atmosphere to the relationships – was thoughtfully curated to allow each guest to fully grasp the essence of Care for Beauty. The evening continued with an elegant black and gold dinner, before transforming into a vibrant night of dancing.
A Salon is not simply a place where a profession is practised.
A Salon is a space filled with human relationships.
Francesco Bandiera, CEO and founder of Artègo, reminded us of this on the stage of THE GLOBE EXPERIENCE, bringing back to the centre something that, today, with the rise of AI, takes on an even greater value.
Behind every colour, every cut, every technical gesture, there are people connecting with one another.
There is trust, expertise and time.
There are professionals who become part of people’s lives every day and choose to care for them.
And it is precisely within the Salon that something continues to be created that no artificial intelligence will ever be able to replace: human connection.
The kind that grows from presence, trust, and that unique bond between people that is built over time.
Products, performance, education and beauty find their deepest meaning when they become part of a relationship.
When they become the bridge between scientific research and caring for people.
For Artègo, the Salon is the golden space, where everything begins.
Care for Beauty, for us, means this too.
FRANCESCO BANDIERA CEO | FOUNDER ARTEGO
