The Company

THE REASON

The Beauty Journey

We will not talk about our products, but about our attitude and perspective, about our commitment to make your salon grow healthy and dynamic
in an increasingly competitive environment.
And we focus on you, your clients, your salon.

We would like to share our beauty journey with you taking you into the golden rectangle of our logo – our world in a nutshell – that symbolizes your uniqueness and your talent with it’s elegant candor.

A PEOPLE STORY THAT HAS BEEN GROWING SINCE 1998

Our Story

Solid, Fresh, Dynamic, Passionate

Our growth is fertilized by love for our clients, since Artègo  has always guaranteed quality, formulative innovation and the highest performance of products and services: and our customers have rewarded us.
An endless Passion for Beauty

WHAT IS BEAUTY?

BEAUTY IS A JOURNEY, OUR JOURNEY

Beauty is a flow that evolves with the ages, customs, needs, histories, cultures, fashions, with the profound changes of society; it is fueled by creativity and innovation, by people, always looking beyond the horizons, optimistic, passionate.
Beauty is in nature, in the arts, in the architecture, in the landscapes that are discovered by traveling, observing, listening with an open mind.
We interpret it with ideas, products, styles, places, with the artisan spirit that characterizes high quality made in Italy products. Adding care, passion, professionalism.
Traveling fuels knowledge, sensitivity and imagination.
It gives pleasure, the true purpose of beauty.

Come on and join us!

WHAT IS A BEAUTY GESTURE?

Care for Beauty is our answer

Think about the best things in life: art, nature, music, haute couture, books, movies, theatres…

Beautiful things reveal the Care, the talent and the passion of who created them.

Care is our pivotal value, quality and beauty revolve around it.
It is the expression of a desire and a vision of the world that we put into our products and services, in the salon as a place of hospitality and professionalism.

We think that without care, love, passion and knowledge it is not possible to create beauty.

We think that care, respect and health are the fundamental conditions to make the hair beautiful and achieve the best performances.

OUR GOLD RECTANGLE,
that marks our logo,
with its simplicity and cheerfulfineness, represents and encompasses all our values, for our customers.

CARE FOR BEAUTY. Always

TO CREATE GREAT CLIENTS AND SALON SATISFACTION

Our Mission

Our  mission is: wellbeing, life, self-esteem, beauty enhancement through care.

Salon and hairdresser improvement in quality and in success:

– By taking care, building beauty and making our clients feel good

– By spuring Our Hairdressers growth thanks to high professionality, quality and exclusive products, services and treatments

HOW DO WE WORK, WHAT DO WE INVEST IN?

Our Modus Operandi

What’s behind our care and beauty constant research for you and your hair?
This is our “fab mix”:

KNOW 
Knowledge develops creativity: through study and training we face new challenges, we look for new paths. Because the search never ends.
KNOW-HOW 
Experience, professionalism: these are resources cultivated over time, constantly updated to translate your ideas into beauty gestures.
KNOW BETTER 
Care, talent and passion ensure results in tune with the expectations of the individual client, with your special touch. Respecting nature and people.
KNOW TOGETHER 
Listening and communication: we would like our knowledge, experiences and passions to become the common heritage of all our traveling companions.

PHYTO-TECHNOLOGY: NATURE INSPIRES US, SCIENCE GUIDE US

Our products formula: NATURE + SCIENCE

We believe that nature is our life.
Energy, value, wellbeing, intelligence.
A unique, unutterable harmony, balance, beauty.
We obtain the best technical and beauty results balancing natural elements (always present in our formulations):
– Natural and organic ingredients, effective and sustainable.
– Active principles originating from scientific research.

Our R&D laboratory works in synergy with the best professionals and most advanced universities in terms of cosmetology and trichology, to develop products that:
– respect the scalp and the hair structural integrity
– add active substances to care for the hair allowing the hairdresser to obtain the maximum synergy between
– Care and respect for the hair
– Cosmetic beauty
– Technical performance
– Best results

FOR A WONDERFUL WORLD

Nature Is Life

We feel, we know that nature is life, energy, prosperity,
Care and beauty.
Environmental awareness.
We promote and adopt responsible behavior to reduce the environmental impact

– we use renewable energy systems
– we reduce the production of unnecessary package
– we use beautiful, intelligent and above all multipurpose and reusable furniture, supports, tools
– we use fsc paper, sourced from responsibly managed forests
– we support initiatives that care for the beauty of the world

Dreaming of a Wonderful Green Beautiful Planet

RESEARCH, INNOVATION AND TRAINING

Our Drivers

Research and Innovation are a constant for us,
not only in the formulations, but in shapes, colors, materials.

Training guarantees that knowledge is shared, thus contributing to the professional and business growth of the salon.

Excellent partnerships
We choose the best, in every area of our activity.
We develop our “modus operandi” with Research Institutes, Best Suppliers, Professionals, High Level Consultants that best interpret our needs and those of our Customers.

Social responsability
The company is not a machine, but has a leading role in society.
It creates job opportunities, social growth and has a positive impact on the surrounding community and  environment.
Support to FAI- fondo ambiente italiano, as a golden membership donor, we realize our spirit, our vision, that finds its synthesis in our claim: care for beauty.
It is a stimulus and a commitment to protect beauty in all its expressions, from natural places to ancient residences, to the arts and the artifacts which mark the history and spirit of our beautiful country.