We obtain the best technical and beauty results balancing natural elements (always present in our formulations):

Natural and organic ingredient, effective and sustainable ACTIVE SCIENTIFIC PRINCIPLES originating from scientific research.
Our R&D Laboratory works in synergy with the best professionals and most advanced Universities in terms of Cosmetology and Trichology, to develop products that:
Respect the scalp and the hair structural integrity and add active substances to care for the hair.

Allowing the hairdresser to obtain the best synergy between:

  • Care and respect for the hair
  • Cosmetic beauty
  • Technical success
  • Best results


We promote and opt for responsible attitudes to reduce the environmental impact:

  • We use renewable energy plants.
  • We reduce unnecessary packs manufacturing.
  • We choose tools and furniture that are beautiful, smart, reusable and fun.
  • We use FSC paper, sourced from responsibly managed forests.

We support initiatives that take care of the Beauty of the World.