Every woman demands a tailor-made color to bring out her style: unique, noticed, cherished.
You, as a beauty professional, know everything about it!
Color is the focus of every salon, that's why it is so important to create tailor-made services, so that every woman can feel special, unique.

BLONDE IS A CALL THAT NEVER GOES UNANSWERED, IT IS A SOUGHT-AFTER IN5PIRATION

Trends today are demanding: the hairdresser needs to discover and exalt all shades of blondes, especially its coolest tones. Each shade needs to be glorified and customized, as showed by catwalks all aver the world. Of course every color shines of millions of potential hues; but bionde has its special way of expressing womanliness: from platinum, to irisé, going through ash bionde and endless pearly, iridescent hues.
To enrich the color palette and give you the chance to create different, personalized heads of hair, we broadened lt's Color and YoulUp2 ranges, with a contemporary special collection that will increase color combinations to get wonderful final results.