The holidays are getting closer and closer, and for those going to the beach or pool, having soft and shiny hair can become a challenge. Chlorine is the main enemy of hair, especially dyed hair.
Hair damaged by chlorine? Let’s see why
Chlorine damages the natural protection given by the hydrolipid film and dries the skin, while on the hair it tends to swell the cuticle consequently exposing the cortex, i.e. the structural part of the hair, to contact with chlorine. This results in: dryness, premature aging, the appearance of brittle hair and split ends, loss of shine and both natural and cosmetic color change.
Does your hair color change after swimming in the pool?
No fear! Chlorine can alter hair color, the most “at-risk” subjects in fact are blond or red hair, but also browns that might vary into a reddish-orange!
In fact chlorine, oxidizes i.e. highlifts or bleaches the hair. If not adequately protected it will also tend to discolor.
In addition to chlorine, however, during the hot season we will also need to protect our hair from sunlight exposure and UV rays, which can cause weakening of the scalp’s microcirculation, as well as drying out the hair, which will appear drier, more brittle and dull.
How can we protect the hair from chlorine and salt when we go to the pool or beach?
Artègo offers RAIN DANCE SUMMER BEAUTY linewith protective, anti-oxidant and restorative action. The line is formulated with silk and soy proteins, Hyaluronic Acid and ArganOil, Camellia and Tsubaki Oil, enriched with a phyto complex of natural ingredients :REGENINE COMPLEX, made from apples, lemons, grapes and wheat bran (all grown in Italy) and processed through a patented process.
The use of Rain Dance Summer Beauty line, before, during and after chlorine/salt and sun exposure, makes the hair shinier due to the anti-lime and anti-sea salt effect and also has a sealing action on the cuticles, protecting colored hair from dulling.
On the skin, on the other hand, it acts as a gentle effective peel (efficacy proven in in vitro studies) for skin renewal. The complex of phyto-technological ingredients provides excellent hydration and protection, both from chlorine and salt and from UV exposure, without weighing down or making it greasy.
The oils in the formulation also act as a physical barrier against chlorine and simultaneously moisturize the hair.
Here are three simple tricks for you to adopt before diving in:
Repeat the application several times throughout the day for perfect hair protection.
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