Press release

19 September 2019

Artègo shakes up the professional color market, introducing an innovative line of products, as
result of its phyto-technological laboratory research: it’s name is BEAUTY FUSION, and it is unique.

Natural up to 99%, BEAUTY FUSION exploits its organic elements to glorify those protective and
anti-age properties that make this line ahead of the other color ranges on the market: the same
color can be used as tone on tone, demi-permanent or permanent color w
ith 100% grey hair percentage cover.

We’re talking about a multi-services line, which will grant the hairdresser a great possibility to
customize the service thanks to 63 oil shades, mixable among them, formulated to meet the
expectations of the most demanding clients (careful to green ingredients and to the health of their
Artègo, loyal to its payoff, ‘Care for Beauty’, has worked on this line’s formulation for a long time,
in order to create something that could embrace a philosophy where Beauty and Well-Being are

And Beauty Fusion meets this challenge, since it focuses on four natural ingredients: Organic
Radish, with protective and anti-age action; Organic Vitis Vinifera, with antioxidant, nourishing and
strengthening properties; Organic Olive Oil, soothing, emollient, illuminating; Organic
Zanthalene®, soothing and calming.

With Beauty Fusion Artègo confirms itself as a brand leader in innovation, in the name of Beauty,
to care for the need of hairdressers and clients all over the world.
Artègo is a brand owned by Unicompany SpA, manufacturing and selling professional hair
products in more than 50 countries in the world.
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