OUR STORY: YESTERDAY, TODAY, TOMORROW
IT WAS 1998, IT WAS YESTERDAY: A CREATIVE ACT, A BUSINESS CHALLENGE
A group of experts in the field of professional and International hair care chooses to give life to a quality entrepreneurial project, rigorously MADE IN ITALY. Artègo was created as a brand gathering the best specialized skills: a project aimed at developing and maximizing the technical and creative abilities of hairdressers, together with their artistic distinctiveness.
TODAY AND TOMORROW:
A NEW WAY OF BEING PROFESSIONALS AND BEAUTY CREATORS. A NEW WAY OF EXPERIENCING THE SALON.
As a result of a growing awareness, both in Italy and abroad, the Company decides to bolster the CONTENTS and the VALUES of its BRAND outlining its OBJECTIVES simply, defining its ACTIONS and fully committing to innovation in every area of activity.
OUR PROMISE: CARE FOR BEAUTY
A clear positioning, based on COSMETIC AND PERFORMATIVE EXCELLENCE reached through the original research for ingredients, aimed at merging science and phyto-herbal tradition with a deep knowledge of the hair, of the hairdressers’ needs, of people desires.
A journey dotted with constant investments in R&D, also partnering with Universities, to develop highperformance formulations; in our DESIGN, to spread and convey our BRAND’s vision, values, contents and style.
In a word, our promise summarizes our WAY OF CREATING BEAUTY.
LISTENING TO PEOPLE TOGETHER WITH OUR PARTNERS
A development based on training the Human Resources of our partners and associates network, on SALON GROWTH PROJECTS, by means of a new way of being professional beauty creators.
WE PROUDLY HOLD THE QUALITY VALUE OF MADE IN ITALY, BUT LOOKING AT THE WHOLE WORLD.